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Lessons Learned:
Fleet Safety: ‘It's not just for commercial vehicles’
As the number one cause of workplace death and injury
in the United States, motor vehicle crashes are the
biggest health and safety problem facing today's businesses.
Each year, traffic crashes among all vehicle types cause
immeasurable human suffering. They also result in enormous
financial losses to American businesses. Motor vehicle
crashes cost three American workers their lives every
day and employers more than $50 billion a year in legal
expenses, property damage and lost productivity. Most
motor vehicle crashes are avoidable if drivers keep
their mind on the road and avoid behaviors that greatly
increase their risk of becoming a traffic statistic.
Recognizing that traffic accidents result in more
workplace injuries and deaths than any other cause,
NIOSH urges employers to voluntarily establish traffic
safety policies in the workplace, implement safety belt
programs, conduct driver's license background checks
on prospective employees and train drivers on safe driving
practices and techniques. Due to the increased attention
on employee safety, coupled with the fact that accident
costs are far greater than previously believed, companies
are increasingly promoting fleet safety.
No matter what kind of highway safety program you
have in mind for your workplace, your program can bring
significant cost savings if you comply with the following
nine steps.
Obtain Management's Commitment
To develop an effective highway safety program, you
need the support of management. To obtain that support,
you need to show that a highway safety program in the
workplace is affordable and easy to implement and that
it will alter employee behavior and have a positive
impact on company profits. When approaching management
you should:
- Refer to current facts and statistics
- Refer to case studies
- Explain how staff resources could be used effectively
to organize a program
- Explain how the program will be evaluated and progress
reported to management
If management is still not convinced of the need for
the program, suggest they conduct a simple need assessment,
collecting information on current costs associated with
highway injuries and baseline data on employee attitudes
and behaviors related to highway safety. Then, if there
is a demonstrable need for change, they will be more
likely to support a program.
Identify Your Costs
Identifying exactly how much your company pays for
motor vehicle crashes will help you demonstrate the
need for a comprehensive fleet safety program. Cost
analysis will also enable you to focus the resources
where they will be most helpful. Work with your human
resource manager, safety manager, workers’ compensation
representative, accountants, and medical and motor vehicle
insurance representatives to obtain the numbers you'll
need.
Develop An Action Plan
Key elements should include:
- Written objectives in terms of concrete, measurable
behaviors
- Specific personnel assignment
- Program evaluation
Implement Highway Safety Policies
Create a clear and comprehensive set of traffic safety
policies and communicate them to all employees. Post
them throughout the workplace, distribute copies periodically,
discuss the policies at company meetings and point out
the consequences of disregarding them. Know and apply
any federal or state regulations.
Provide Safe Vehicles
One of the most visible aspects of a fleet safety
program centers on the safety of vehicles provided to
employees. To evaluate a company's commitment to safe
vehicles, the primary areas to monitor include:
- Safety Equipment
- Inspection Activities
- Maintenance Operations
Poor maintenance is the cause of many vehicle accidents.
Regular vehicle inspections ensure the driver is properly
caring for and maintaining the vehicle in safe operating
condition.
Provide Driver Safety Training
Driver safety training should be designed to increase
driver safety awareness and improve driver attitudes.
The training should reinforce safe vehicle operation
and defensive driving techniques, instruct drivers about
the effects of drugs and alcohol on driving ability,
promote the use of vehicle safety features, and demonstrate
the importance of vehicle maintenance on safety.
Training can be required before an employee is assigned
a corporate vehicle. Refresher training should also
be required for all drivers on a periodic basis. The
training program should be interesting and stimulating
enough to hold the driver's attention. For the experienced
driver, safety training requires an approach that is
instructional as well as creative.
Evaluate Driver Performance
It is important to evaluate driver performance to ensure
that fleet safety program objectives are being met.
A tracking system can help to identify trends or to
pinpoint drivers who require additional attention, before
they jeopardize their safe driver status. Primary areas
to evaluate include:
- Motor vehicle records (MVR)
- A driver's accident and driving history
- Periodic observation of the driver
Implement A Driver Safety Awareness Campaign
An important part of any comprehensive fleet safety
program is the promotion of driver safety awareness.
Constant reminders and educational efforts motivate
drivers and reinforce the corporate fleet safety program.
Although there are many creative and effective ways
of encouraging ongoing awareness, the following are
among the most common:
- Information in newsletters dedicated to safety
- Supervisors/managers setting safe examples
- Safe driver award programs
- Meetings and day-to-day reminders
Evaluate Your Program
At regular intervals, evaluate the progress your employees
have made toward reaching your program objective. Consider
each objective carefully when deciding what evaluation
method to use. Your ongoing evaluation should describe
a measurable or observable behavior. If you learn that
your employees' highway safety habits are improving,
great! Get the information out to management and the
work force to justify the program and reinforce learning.
But if the evaluation shows you are not yet achieving
success, don't be discouraged. You've just obtained
valuable information that can help you refocus your
efforts in more productive ways.
It is often advantageous to have a third party evaluate
a company's program. An outside resource will bring
focused expertise, a varied point of view and objectivity.
You can use the third party's report to identify any
deficiencies, as a point to validate ongoing programs,
and to obtain ideas for new programs. XL Environmental’s
Risk Control Division is available to work with you
to develop an initial program or to evaluate existing
programs as well as provide employee training.
XL Environmental • Risk Control Division •
520 Eagleview Boulevard, PO Box 636, Exton, PA 19341
• Phone: 800-327-1414 • Fax: 610-458-7285
• xlenvironmental.com
XL Environmental is a division of XL Specialty Insurance
Company.
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